北京印象创新艺术发展有限公司前身是由张艺谋，王潮歌，樊跃三位中国导演发起的北京印象文化艺术中心。公司致力于创作，制作，投资和管理室外大型实景演出的公司。目前分别成功推出的演出有印象刘三姐（2004），印象丽江（2006），印象西湖（2007）。印象刘三姐2007年演出500余场，观众累计过百万。2008/2009年公司计划在其它著名景点将推出另外多台印象系列大戏。公司2007年被评定为中国具投资价值的50个公司之一。
印象系列的大型实景演出即使从**角度看也是演出艺术的全新实践，它将真山/真水/真情感渲染升华，转化为艺术。演员都是当地的人民。实景演出将真实的地貌环境转化为舞台，将当地人们的日常生产/民俗民风/生活行为等转化为艺术素材。并将二者天然浑成地糅合在一起。这种唯一性，**复制性，甚至**移动性让实景演出充满了独特的魅力。

Impression Inc.(IMC), formerly known as Beijing Impression Creative Arts Center and founded by the three famous directors Zhang Yi Mou, Wang Chao Ge and Fan Yue, is a company dedicated to create, produce, invest and manage large outdoor shows. Its Impression Series shows as per today include Impression Liu San Jie(2004), Impression Lijiang (2006), and Impression West Lake (2007). Impression Liu San Jie delivered 500 shows with over million audiences during 2007.
IMC plan to launch 2 more shows in 2008 and more in the coming years.
Ourdoor shows are new practice even globally. It integrates local natural scenery, original culture, daily life and people often minorities, making the shows a unique, irreplaceable and even unmovable. Impression is impressive.
IMC’s vision is to be the most famous outdoor show company with strong brand in the world.